Focus 2010 London 3D Fashion Week
“3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together.”
This year’s upcoming extravaganza – scheduled from Thursday, February 11 to Thursday, February 18, 2010 – will see designers gather from around the world to exhibit their Fall 2010 collections.
2010 London 3D Fashion Week
Fashion house Burberry is becoming the first major design house to screen a catwalk show in 3D across the world.
Burberry’s chief creative officer said the 3D show was evidence the label has embraced the technology of the 21st century.
Not only could the 3-D guests evaluate from all angles the latest way that the designer Christopher Bailey gave heritage a hitch, with vast aviator collars fanning behind narrow faces and wispy hair. But the worldwide audience watching on the Burberry Web site could click on an item and order it on the spot. The vision of catwalk to consumer via cyberspace has become a reality. And this show may herald a new 21st-century use of the runway.
The show was good strong stuff, in those khaki, muddy green and mustard colors that Burberry owns, with a richer cranberry palette for the cut-up velvet evening dresses. If the collection did not have quite the dash or daring of last season